Friso PRESTIGE: Mother's Day Campaign

Commissioned by Friso PRESTIGE for their Mother's Day campaign, this hero illustration centers on the brand's core message: "Close connection, regardless of distance." I built a lush, enveloping natural environment using sweeping green and golden foliage to frame the intimate moment of a mother kissing her baby. The flowing, deep blue hair not only adds a dreamlike quality to the maternal bond but also perfectly aligns with the brand's premium color palette.

Because this asset was destined for physical pop-up stores in major malls, spatial scalability was a primary focus from day one. I designed the botanical elements as modular, extractable layers. When the campaign went live, the spatial design team was able to effortlessly pull these layers apart to construct massive, 3D interactive photo backdrops and wraparound structural decorations. It’s a prime example of building a 2D illustration that can be seamlessly translated into a fully immersive, physical brand environment.