Qeelin: Chinese Valentine's Day (Qixi) Campaign

Commissioned by the fine jewelry brand Qeelin, I created this hero illustration for their Chinese Valentine’s Day (Qixi) campaign.

The creative strategy here was to take their most recognizable brand asset—the iconic Wulu (gourd) silhouette—and transform it from a piece of jewelry into a structural storytelling window. Inside the Wulu, I painted a vibrant, blooming oasis featuring an intimate moment between a couple to capture the romance of the festival.