Apple App Store: Songkran 2026

This is the hero illustration for Apple's 2026 Songkran campaign on the App Store Today Tab.The Today Tab is a tricky space. It requires huge visual impact, but the artwork can never fight the UI. I used extreme character angles and flying water splashes to capture the chaos of the festival. However, the underlying structure is strictly controlled: I faded the neon palette into a deep, solid purple at the bottom. This gives the white system text plenty of breathing room while keeping the festive energy alive.This is the hero illustration for Apple's 2026 Songkran campaign on the App Store Today Tab.

The Today Tab is a tricky space. It requires huge visual impact, but the artwork can never fight the UI. I used extreme character angles and flying water splashes to capture the chaos of the festival. However, the underlying structure is strictly controlled: I faded the neon palette into a deep, solid purple at the bottom. This gives the white system text plenty of breathing room while keeping the festive energy alive.