Apple Chinese New Year 2020 Campaign

Commissioned by Apple for the 2020 Lunar New Year campaign "You and Your Chinese New Year," I collaborated with a multidisciplinary team of international artists to construct a cohesive visual ecosystem spanning the App Store, Apple Music, and Apple Movies.

As the creator of the 2.5D visual architecture, my role was to engineer the spatial foundation of the campaign. By utilizing precise isometric illustration, I built the structural matrix that bridged the flat graphical traditions of the 2D elements with the modern volume of the 3D assets. This 2.5D spatial logic formed a unified, cohesive world, ensuring that diverse festive motifs could scale and integrate fluidly across Apple's complex digital interfaces.