Airbnb

Commissioned by Airbnb, this campaign illustration visualizes community collaboration. The creative hook is a structural visual pun: the pink house components the characters are assembling seamlessly form Airbnb's iconic "Bélo" logo. To ensure maximum utility for the digital design team, I anchored the action at the bottom of the canvas. This bottom-heavy layout leaves a massive, clean gradient across the top half, providing the perfect negative space for campaign headlines and UI elements without crowding the artwork.