MR PORTER: Lunar New Year 2023

For MR PORTER's 2023 Lunar New Year campaign, I was tasked with creating a vibrant, neon-drenched cityscape that captured the buzzing nightlife and festive family reunions of a metropolis like Hong Kong.

The aesthetic goal was to blend traditional Chinese and Korean festive color palettes into a modern, cinematic night scene filled with glowing lanterns, rabbit motifs, and classic marquee signs.