NOVA 9: Global Launch

For the global launch of the Huawei NOVA 9, the brief was all about balancing strict global brand consistency with local cultural relevance.

My solution was to turn the NOVA 9 logo itself into a structural container. I illustrated distinct regional landmarks and vibrant character vignettes directly within the boundaries of the branding. This created a highly adaptable visual system: the overall silhouette remains instantly recognizable worldwide, while the intricate, localized details give each market a hero image they can actually relate to. It’s a direct visual bridge between a global tech product and the diverse, everyday lives of its users.